Innovating pharmaceuticals for life


Sander A. Flaum

Principal of Flaum Navigators, Sander Flaum is a veteran consultant to Fortune 500 pharmaceutical companies. He is an acknowledged business leader, marketing and sales effectiveness coach, motivational speaker and best-selling author.

Flaum Navigators accelerates business growth through transformational ideas that galvanize Leadership, Brand Building and Innovation. The FN mission is to help clients obtain sales and marketing solutions to facilitate jumping the revenue curve. Sander created the first patient-adherence program, the first patient-guarantee program, the first indigent-patient program, the first evangelical-selling program and the first co-pay plan. His ability to challenge conventional wisdom has assisted his clients to confront daunting odds and successfully reinvent themselves to maintain their market advantage.

Sander received his undergraduate degree from The Ohio State University, followed by an MBA degree from Fairleigh Dickinson University.  He went on to work for 18 years at Lederle Laboratories, which merged into Wyeth, then Pfizer. In his tenure as Marketing Director of Lederle Rx products, vaccines, generics and oncology products, Sander was responsible for many notable new product launches.

Post Lederle, Sander became Chairman and CEO of EuroRSCG Becker (now Havas Health) where he led a worldwide team of marketing strategists in introducing six blockbuster $2 billion healthcare brands.  In 2003, Medical Advertising News named Sander its Man of the Year and Becker its Agency of the Year. After his tenure at Havas Health, Sander went on to launch Flaum Navigators in 2004.

Sander is a featured speaker at numerous marketing conferences and leadership events, and conducts workshops to stimulate creative innovation. His seminars are credited by clients with helping them exceed EBIT expectations, improve sales productivity, and foster leadership values.

Sander is Chair of the Fordham Leadership Forum at Fordham’s Graduate School of Business Administration where he serves as an Adjunct Professor and Executive-in-Residence. He serves on the boards of Ohio State University’s James Cancer Center, and Fisher College of Business and the College of Arts and Science, Lime Connect, Eagle Pharmaceuticals and Marathon Pharmaceuticals. He is also a Board Member of the American Institute for Stuttering and Edge4Vets where he assists returning veterans with job placement skills. Author of three books on leadership and achieving success in challenging times, Sander’s latest book, The Best Thing That Could Ever Happen To You: How a Career Reversal Can Reinvigorate Your Life (2013, Big Shoes Publishing) was written to guide business professionals to re-empower themselves after a job loss or get unstuck from a passionless career.

Sander’s previous books, Big Shoes: How Successful Leaders Grow into New Roles (2009, LeaderShape) and The 100-Mile Walk: A Father and Son on a Quest to Find the Essence of Leadership (2006, Amacom) have been endorsed by numerous company leaders for providing essential advice on how to tackle the management hurdles of a career. Sander also writes a monthly column for the American Management Association’s M World and Medical Marketing & Media.

Sander‘s weekly PSR radio show, ‘Leader’s Edge,’ ( advances the ideas and debate of his ‘Leader’s Edge’ blog.  Selected in both 2001 and 2011 as the Fordham Business School’s commencement speaker, Sander has also been awarded The Ohio State University’s Professional Achievement Award and the OSU Pacesetter Business Leadership award and in 2015 he was named one of the Innovators of our industry by PM360 Magazine.

For more information, visit the Flaum Navigators website at or